Google, the Internet revelation of the late 90’s with a real breakthrough in the year 2000. Apart from a revelation it was treated as a relief in the Internet world. Finally, a free service that generated good search results. Soon Google became the number one search engine, at least for Europe. But the Google success story is changing. More and more people start complaining about the strange way of indexing and recently the amount of irrelevant search results seems to increase. Other search engines like Windows’ Bing feel that there is space for competition. For Google it’s time to react. And they plan they promise to react with a dramatic new search and indexing platform. The project is called Caffeine! But why does Google need Caffeine? Is it not going to manage without?

With millions of websites online today it is important to make your site stand out from the crowd. Search Engine Optimization involves a series of strategic processes and methodologies used in website design and maintenance to increase traffic to a website. Below you will find a list of things related to SEO that every website owner should bear in mind at all times to guarantee the proper amount of traffic.

Search engine optimization is now a way of life for website developers. The idea is not new, and most people building websites realize that inclusion of keywords on their site will ensure its high ranking in searches. Using keywords in a website is effective, but the misuse of keywords can lead to serious issues with search engines that index your site as they can have your site banned. Observing the following five rules will minimize the risk of getting into difficulties with search engines.