Organizations constantly feel the pressure to quickly adapt to rapidly changing (economic) conditions. In particular management, sales and marketing – being the “demand side” of the organization – experience this directly. They often do not feel supported by the rest of the organization and potential providers (provider side) when adjustments are required. This is also frequently the case with IT departments and providers. They usually experience change as a disturbance of the process. Nevertheless, provider and demand sides should more understanding towards each other in order to be successful together. We are convinced that a more Agile approach will help. Read the full article →