This week we were unpleasantly surprised when we noticed the appearance of one of our clients in the Google search results had dramatically changed.

Soon the surprise changed into curiosity. It appeared we missed some Google news. Google recently announced showing the site hierarchy within the search results for some sites which offer hierarchical breadcrumbs in their navigation. And it looks like this:

To be honest it is still not clear if this is really what users are looking for. I think most users in general just click the clickable title. Besides not every website user will like that Google lets the user browse away.

Imagine you have an appointment. It’s a blind date. Can you remember such a moment?

You arrive at the agreed time at the agreed place. You look for that folded news paper or red flower.

Then you notice your date. What is the first thing you check?

Be honest what do you do when he or she is not what you were looking for? I know some friends who told me they just walked a way. Some of them fortunately sent an sms message that they wouldn’t manage.

photo credit: eflon

We are facing the same issue when people are visiting our website. Within a split second, to be honest about 4 up to 10 seconds, most people decide what they do, stay or go. But if they go in general they don’t send an sms.

The burning question is of course how to make them stay? The answer is easy: seduce them!

We get many requests to increase website PageRanks and to make websites search engine friendly. In many cases I really don’t understand what people are bothering about. Why would a rather locally oriented company be willing to spend a fortune for a high PageRank on keywords that nobody is going to use? To be honest I think too many companies are wasting too much money on an issue that will never pay-off. Please check the conversion rate on your website first before you start thinking about spending any money on SEO and PageRank improvements.

Google, the Internet revelation of the late 90’s with a real breakthrough in the year 2000. Apart from a revelation it was treated as a relief in the Internet world. Finally, a free service that generated good search results. Soon Google became the number one search engine, at least for Europe. But the Google success story is changing. More and more people start complaining about the strange way of indexing and recently the amount of irrelevant search results seems to increase. Other search engines like Windows’ Bing feel that there is space for competition. For Google it’s time to react. And they plan they promise to react with a dramatic new search and indexing platform. The project is called Caffeine! But why does Google need Caffeine? Is it not going to manage without?

Online marketing has had many trends over the years. Some techniques came and went quickly while others are still around. Online marketers are constantly trying to keep up with all the latest “secrets” for internet success.

So what are the most successful techniques for internet marketing? Some of them are pretty obvious while others may surprise you.

With millions of websites online today it is important to make your site stand out from the crowd. Search Engine Optimization involves a series of strategic processes and methodologies used in website design and maintenance to increase traffic to a website. Below you will find a list of things related to SEO that every website owner should bear in mind at all times to guarantee the proper amount of traffic.

Search engine optimization is now a way of life for website developers. The idea is not new, and most people building websites realize that inclusion of keywords on their site will ensure its high ranking in searches. Using keywords in a website is effective, but the misuse of keywords can lead to serious issues with search engines that index your site as they can have your site banned. Observing the following five rules will minimize the risk of getting into difficulties with search engines.