“A groundswell is rising among your customers” and to understand this you have to listen to the conversations. All right! But that’s not so easy. Imagine someone tells you to listen to all discussions about shoes. Well, I guess that’s impossible – at least it seems when you have a first look at it. And it becomes both more exciting and complex once you decide to join the conversation. How to handle all these social media interactions? And how to handle this with a whole social media team? We believe we found the solution: HootSuite! Let’s see why.