social media

HootSuite smart publishing with improved scheduling and workflow managementA groundswell is rising among your customers” and to understand this you have to listen to the conversations. All right! But that’s not so easy. Imagine someone tells you to listen to all discussions about shoes. Well, I guess that’s impossible – at least it seems when you have a first look at it. And it becomes both more exciting and complex once you decide to join the conversation. How to handle all these social media interactions? And how to handle this with a whole social media team? We believe we found the solution: HootSuite! Let’s see why.

Read the full article →

What the hell is social media? [Video]

by Peter Horsten July 25, 2010 Internet marketing
When following us for a longer time you won’t be surprised we at Goyello love coffee, good code, geek tools and social media. Especially in Europe we are still facing an intensive debate about the (non-)sense of social media. Honestly, it feels similar to discussions we had just some years ago about the Internet and [...]
Read the full article →

Social Media is like teen sex

by Agnieszka Gibowska July 21, 2010 Best practices
More and more companies understand the need to be present at social media but not many of them do social media properly and effectively. Why? Because in order to succeed in social media we can no longer treat it as yet another communication channel. It can’t be a random activity. It should be aligned with the overall [...]
Read the full article →

NEW: HootSuite5 with HTML5, geo-search, themes, Google Analytics and native re-tweets

by Peter Horsten June 24, 2010 Facebook
Today my HootSuite client was offline for a while, which was a big surprise. In general Hootsuite is a very reliable service. Fortunately, I was informed this was due to a remarkable update. Some time late I noticed significant changes to the social media dashboard beginning with a completely refreshed HTML5 user interface, plus geo-located [...]
Read the full article →

New link and news sharing makes LinkedIn more social

by Peter Horsten April 21, 2010 Internet marketing
When you open your LinkedIn page to update your status, you will notice a new feature. From today LinkedIn enabled easy sharing of news and links. A nice new feature which enables you to share what’s hot in your domain. It’s easy to share the news with your network. LinkedIn is step by step becoming [...]
Read the full article →

Is Townhall going to be the new way to connect with your voters?

by Peter Horsten April 19, 2010 Azure
Social networks are an important place to meet for marketers and increasingly for politicians as well. The 2008 Obama campaign on Twitter showed the value of social networks. Voters are online 24 hours a day, 7 days a week. High time to meet your voters online! Today at the Politics Online Conference TownHall is officially [...]
Read the full article →

5 things you should add to your social media kit in 2010

by Peter Horsten December 30, 2009 Best practices
When you are working with social media you tend to forget that the adoption of social media is still rather low. I recently noticed this when I was requested to provide a presentation about online corporate branding. Still many people are hardly using the possibilities of social media. Meanwhile, it’s becoming obvious that you can [...]
Read the full article →

Twitter Etiquette. Mind your manners!

by Agnieszka Gibowska December 16, 2009 Best practices
Apparently, the only constant thing in this world is change. Also social trends change along with the customs and we need to get used to completely different etiquette rules to survive in the jungle of social media. Like with any other form of communication people get to like us or we simply annoy them. When [...]
Read the full article →

5 reasons why social media are not suitable for every business

by Peter Horsten December 10, 2009 Best practices
The adoption of social media is increasing at high speed. You only have to watch the impressive increase of Twitter and Facebook accounts. They offer both new opportunities and challenges to stand above the crowd. If you listen to all the advice there is hardly any way to escape from it. On the other hand [...]
Read the full article →