When you are working with social media you tend to forget that the adoption of social media is still rather low. I recently noticed this when I was requested to provide a presentation about online corporate branding. Still many people are hardly using the possibilities of social media. Meanwhile, it’s becoming obvious that you can improve your competitive advantage. By means of social media the smallest company is able to gain the branding image of a big corporate. Online the differences in between big and small are way smaller than in the offline world. Below I will share with you what social media you could give a try in 2010.

Apparently, the only constant thing in this world is change. Also social trends change along with the customs and we need to get used to completely different etiquette rules to survive in the jungle of social media. Like with any other form of communication people get to like us or we simply annoy them.

When using social networks we may also offend people and put them off for not following some basic rules of polite behavior. Below I’m presenting the list of practical tips on how to use Twitter in a way that we avoid irritating our potential valuable followers. I hope this list will make things easier for all of us.

Last week Dell announced they earned over $6.5 million through Twitter alone. This message gained a lot of (social) media attention. But I doubt the credits of the success should go to Twitter alone. Dell is putting a lot of effort in social media like their blog, Facebook, Flickr, YouTube and multiple Twitter accounts. Their social media effort generated this additional turnover not Twitter. Unfortunately till now Dell is the only good example of a successful social media strategy.

If you follow the latest trends, you’ve probably heard about a new fashion that has started in advertising – it’s called Social Network Marketing. It’s a new way to promote your products using conversation rather than traditional advertising. It gives you an opportunity to show your company’s human side, strengthen your brand and get new customers. In the face of growing popularity of social network sites, this kind of promotion will probably become a core of all campaigns and business strategies. The race has begun and it’s up to you, whether you make use of social network sites or just stand aside and watch.