Nowadays, it’s hard to find a person who is not involved in any social network. Social networks have millions of users but only a few seriously consider the risks that these sites could pose. Although the impact of social networking on your personal brand hasn’t been scientifically measured yet, clearly, it contributes to as many spectacular successes as failures in job searches and professional careers. The question is- can social networking sites support you or be an obstacle to a job search?

If you follow the latest trends, you’ve probably heard about a new fashion that has started in advertising – it’s called Social Network Marketing. It’s a new way to promote your products using conversation rather than traditional advertising. It gives you an opportunity to show your company’s human side, strengthen your brand and get new customers. In the face of growing popularity of social network sites, this kind of promotion will probably become a core of all campaigns and business strategies. The race has begun and it’s up to you, whether you make use of social network sites or just stand aside and watch.

The world started with a Big Bang and now it seems that the Universe is expanding endlessly. And that’s exactly what happens with the phenomenon of social networks. In every quantifiable way, in every statistics, we can notice a massive growth of interest in social networking sites like Facebook, MySpace, LinkedIn, Twitter, etc. However, what is the future of these networks? How long will they last? What sizes are they able to reach? Does a 3712% growth in the time spent on Twitter within one year prove that the future of social networking will be bright?

It is inevitable that Facebook, LinkedIn, Twitter and other online social networks will increase the size of our social groups since it’s not time-consuming to cultivate these relationships. You are able to constantly monitor your friends’ lives through photos and regular “status updates”. But how big can our social network grow before we are no longer able to logically analyze the relationships within the net”friends”? How many contacts in the network can our brain grasp and  recognize?

Online marketing has had many trends over the years. Some techniques came and went quickly while others are still around. Online marketers are constantly trying to keep up with all the latest “secrets” for internet success.

So what are the most successful techniques for internet marketing? Some of them are pretty obvious while others may surprise you.