With millions of websites online today it is important to make your site stand out from the crowd. Search Engine Optimization involves a series of strategic processes and methodologies used in website design and maintenance to increase traffic to a website. Below you will find a list of things related to SEO that every website owner should bear in mind at all times to guarantee the proper amount of traffic.
KeywordsKeywords are words or phrases that are incorporated into an article or blog post that are specific and relevant to both the title of the article and the purpose of the site. When potential visitors type in the keywords or phrases into a search engine it will increase the chances of your specific site showing up in the search results. If you want to know more about how to select proper keywords for your website read my previous post 5 Things To Avoid When Using Keywords in SEO.
ContentEach and every article or blog post should be well written and organized with a relevant descriptive title and the repeated use of several keywords. The quality of the content is critical to the success of a website as it will improve the popularity of the site by increasing the number of visitors, repeat visitors, and links back to your site.AudienceKnowing your target audience is a key to a successful and profitable site. Try to understand what the readers are looking for and why they are visiting your site. Make sure that you fully comprehend the reasons why people return to your site, bookmark your site and link to your site. This understanding will support you in creating a positive and reputable image online, which will later result in continued growth, loyal followers and increased traffic. LinksWhen other sites link to your sites it improves your rankings with major search engines such as Google, MSN and AOL. Take the time to research other sites that are similar or relevant to yours. Reach out the owners to offer a link exchange. A link exchange is a great way to network with other websites while at the same time improving your search rankings and traffic.UpdatesUpdate your site on a daily or weekly basis. Adding new fresh content on a regular basis will encourage followers to visit more often. Keep updates fresh, unique, focused and relevant to ensure frequent hits to your site.Submit Your SiteOnce your website has been created and published take the time to submit it to various directories and search engines so they know that your site exists.
Based on my experience, I am confident that by applying these SEO strategies to the development and maintenance of your website you can increase the volume of visitors as well as improve your search engine rankings.
I specialize in Internet Marketing. This includes 10 years of experience in the following areas: search engine optimization, keyword research, link building, competitive analysis, content analysis, competitor research, contributing to blogs, content building, Web 2.0, SEO research, web development, Information Architecture and web usability.
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