Entries by Peter Horsten

Enterprise software development becoming Lean

Today’s business is very dynamic and demands immediate business value delivery and decreasing time-to-market. What does this mean for essential supporting services like IT? They just have to adapt to these demands. To better support the business IT departments have already become Agile, now a new trend is entering the enterprise: The Lean Startup. Built […]

Entrepreneur, co-founder & Managing Director of Goyello and Webmerce. Sociologist and electrotechnical engineer, a great combination that stimulates him to look for working solutions. Passionate about converting great ideas into new solutions. He is married and a proud father of 3 great sons. Participating in (and training for) triathlons to stay fit.

Gamification takes motivation to the next level [Video]

Digital engagement is yesterday’s news. To be successful, you need to get beyond engagement. You need to motivate people to take action – and that’s the promise of gamification. By understanding the essential elements of gamification, you can unleash its power to truly motivate the masses. How does gamification engage and motivate people? What’s different […]

Entrepreneur, co-founder & Managing Director of Goyello and Webmerce. Sociologist and electrotechnical engineer, a great combination that stimulates him to look for working solutions. Passionate about converting great ideas into new solutions. He is married and a proud father of 3 great sons. Participating in (and training for) triathlons to stay fit.

Agile contracting: challenge accepted!

Agile development based on a contract that has been accepted by lawyers seems impossible. The nature of traditional purchasing and contracting processes does not match the Agile principles. When a project is small you can manage to find a workaround, but for a huge, high risk project the situation is different. The client wants to […]

Entrepreneur, co-founder & Managing Director of Goyello and Webmerce. Sociologist and electrotechnical engineer, a great combination that stimulates him to look for working solutions. Passionate about converting great ideas into new solutions. He is married and a proud father of 3 great sons. Participating in (and training for) triathlons to stay fit.

The art of doing twice as much in half the time [Video]

Doesn’t that sound great? Doing twice as much in half the time? You probably think this ain’t possible. We will not claim it is easy, but for sure it is doable to deliver more new functionality and especially business value a lot faster if you are willing to adjust your way of working. Co-writer of […]

Entrepreneur, co-founder & Managing Director of Goyello and Webmerce. Sociologist and electrotechnical engineer, a great combination that stimulates him to look for working solutions. Passionate about converting great ideas into new solutions. He is married and a proud father of 3 great sons. Participating in (and training for) triathlons to stay fit.

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Better spend your social marketing budget on valuable fans!

It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you […]

Entrepreneur, co-founder & Managing Director of Goyello and Webmerce. Sociologist and electrotechnical engineer, a great combination that stimulates him to look for working solutions. Passionate about converting great ideas into new solutions. He is married and a proud father of 3 great sons. Participating in (and training for) triathlons to stay fit.

Merry Christmas and all the best for the New Year

It’s close to impossible you didn’t notice it’s Christmas time. Mailboxes are being flooded by nice wishes from all around the world. Honestly, I even didn’t know I had so many friends. This year we decided not to send a postcard by snail mail or an e-card. No, we decided to record a video. Curious […]

Entrepreneur, co-founder & Managing Director of Goyello and Webmerce. Sociologist and electrotechnical engineer, a great combination that stimulates him to look for working solutions. Passionate about converting great ideas into new solutions. He is married and a proud father of 3 great sons. Participating in (and training for) triathlons to stay fit.

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