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Better spend your social marketing budget on valuable fans!

It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible…
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How Personas can help you clear the fog

Just imagine yourself taking part in a lively discussion at some birthday party. Everybody is telling great stories about recent holidays. We ask some polite questions and at least pretend to share the same excitement. What's wrong with it?…
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What the hell is social media? [Video]

When following us for a longer time you won't be surprised we at Goyello love coffee, good code, geek tools and social media. Especially in Europe we are still facing an intensive debate about the (non-)sense of social media. Honestly, it feels…
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Social Media is like teen sex

More and more companies understand the need to be present at social media but not many of them do social media properly and effectively. Why? Because in order to succeed in social media we can no longer treat it as yet another communication…
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Is Facebook Open Graph worth this hype?

Two weeks ago Facebook launched a new social plugin ("like" button) that works with the Open Graph protocol as part of the strategy to make the Web more social and personalized. The button spreads across the internet and it's clear that websites'…
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New link and news sharing makes LinkedIn more social

When you open your LinkedIn page to update your status, you will notice a new feature. From today LinkedIn enabled easy sharing of news and links. A nice new feature which enables you to share what’s hot in your domain. It’s easy to share…
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