Posts

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Better spend your social marketing budget on valuable fans!

It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible…
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Get ready for infoShare 2014 and grab an official infoShare mobile app made by Goyello

IT specialists know that we have at least one thing in common with professional physicians — in order to stay up-to-date we need to constantly devour tons of books, articles and industry news. One year away from the latest IT developments…
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Social media and teamwork – it is possible!

"A groundswell is rising among your customers" and to understand this you have to listen to the conversations. All right! But that’s not so easy. Imagine someone tells you to listen to all discussions about shoes. Well, I guess that’s impossible…
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What the hell is social media? [Video]

When following us for a longer time you won't be surprised we at Goyello love coffee, good code, geek tools and social media. Especially in Europe we are still facing an intensive debate about the (non-)sense of social media. Honestly, it feels…
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Social Media is like teen sex

More and more companies understand the need to be present at social media but not many of them do social media properly and effectively. Why? Because in order to succeed in social media we can no longer treat it as yet another communication…

NEW: HootSuite5 with HTML5, geo-search, themes, Google Analytics and native re-tweets

Today my HootSuite client was offline for a while, which was a big surprise. In general Hootsuite is a very reliable service. Fortunately, I was informed this was due to a remarkable update. Some time late I noticed significant changes to…
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